They say it's not the destination, but the journey—and for fearless founder and visionary, Priya Chopra, that couldn’t be more true.

Born and raised in Montreal with East Indian roots, Priya’s passion for hospitality sparked a vision that defines the agency's mindset.

In 2012, she founded a boutique agency inspired by the art of silver service, that treats every brand like a distinguished guest with a tailored menu of services.

Leading 70+ “Sugars” across the U.S. and Canada, Priya delivers bold strategies that awaken brand potential and fuel breakthrough results across mulitple markets.

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WOMEN OWNED & LED

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RUTH GOUDIE

President & Partner

A results-driven communications leader with two decades of experience working in accelerated growth environments. Ruth has the proven ability to expand the skill set of our team and a firm commitment to client relations and objectives.

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EMMA CUSSON

Emma has made a name for herself in the agency world with her unique ability for storytelling. Her creative edge has been instrumental in driving agency growth and securing accolades for award-winning campaigns.

Creative Director & Partner

     
                   "We've achieved e.l.f.ing amazing PR metrics and awareness”
                 
                 — DANIELLE FORSEY, ASSOCIATE DIRECTOR, E.L.F. BEAUTY
               
                   “A rare team of unicorns”
                 
                 — SUSY BROWN, MARKETING DIRECTOR, ESTÉE LAUDER COMPANIES
               
                   “Great team, out of the box ideas and amazing executions"
                 
                 — JENNIFER HILL, SENIOR BRAND MANAGER, NIVEA