e.l.f. SKIN
e.l.f SKIN Glows Up at Osheaga
Gen Z craves authenticity. To launch e.l.f. SKIN's Suntouchable Whoa Glow SPF 30, we ditched traditional tactics for an immersive brand experience at Osheaga, Canada’s largest music festival.
This strategy ignited user engagement, driving product trial and boosting in-store and online sales among the target audience.
WHO?
e.l.f SKIN
WHAT?
Osheaga Festival Pop-Up
Digital Partnership
Product Sampling & Seeding
Paid Influencer Content
Mass Influencer Mailer
Always-On Media Relations
15.5M+ IMPRESSIONS
145+ PLACEMENTS ACRIECES OF EARNED CONTENT
$300K ESTIMATED EMV
“WOW EPIC!! Setting the standard in Canada!”
