NIVEA
LUMINOUS630® National Product Launch
NIVEA Canada’s revolutionary LUMINOUS630 serum called for a launch as radiant as the product itself.
Our strategic approach spotlighted NIVEA’s scientific innovation nationwide, igniting buzz and driving consumers to stores.
WHO?
NIVEA
WHAT?
Immersive Pop-up Experience
OOH Stunt
In-Store Consumer Activations
Scroll Stopping Mailers
Media Relations
76.4M+ IMPRESSIONS
448+ PLACEMENTS ACROSS VARIOUS CHANNELS
$1.1M+ ESTIMATED EMV
COVERAGE
“Great team, out of the box ideas and amazing executions!”
