Public Relations Account Director

Want to join one of the fastest growing companies in Canada?
1Milk2Sugars, a certified 2022 Great Place to Work and Canadian Growth List Recipient is looking for a seasoned Account Director or Senior Account Director to join the team on a full time basis out of our Toronto office. If you have extensive PR agency & client service experience, demonstrated success leading global brand accounts, are a master communicator, and take pride in team leadership, you’re what we’re looking for!

How do you take your coffee?
1Milk2Sugars is a communications agency with offices in Toronto & Montreal. We specialize in Public Relations, Influencer Marketing, and Social Media. Just like a coffee order, our services are completely customized to maximize results.

1Milk2Sugars works with many well-known brands such as NIVEA, Coppertone, Centrum, Keurig, Clamato, e.l.f. Cosmetics, Schwarzkopf Professional, KEYS Soulcare, and many more!

Our #SugarFactor
Heart, hustle, and hard work are important for the success of our mandates, but having fun and loving what you do is the #SugarFactor! 1Milk2Sugars offers a unique & flexible work environment where a positive and inclusive dynamic is celebrated.

The Role
Reporting to the Vice President, the Account Director (AD) or Senior Account Director (SAD) will lead and provide strategic oversight across a number of key accounts with a focus on growth and client retention. Working with account teams to develop integrated communications plans that exceed client expectations, the AD/SAD is commercially minded and creative in nature and adept at building relationships. In this leadership role, team mentorship and positive motivation are imperative. The AD/SAD is also required to secure new business opportunities and work with the team to deliver successful pitches and proposals. The right candidate has previous agency experience and is an ambitious, self-starter who will be comfortable working in an ever-changing, accelerated growth environment.

Tasks & Responsibilities (include but are not limited to)
• Serve as a value-driven, day-to-day lead across multiple client accounts in a leadership role
• Provide strategic counsel, develop long-term plans, report on insights, and make program recommendations
• Demonstrate a thorough understanding of Client business, industry competition, and relevant media; acting as an extension of the in-house brand team
• Establish and nurture strong client/inter-agency relationships within complex cross-functional teams
• Oversee the production & strict management of client briefs, strategies, campaign creatives, schedules, and budgets
• Support business growth, including the successful renewal or upselling of services on existing accounts
• Be aware of the top-line results for all accounts and take appropriate measures as needed
• Direct creative pitching strategies including seasonal & group pitch creatives for long and short lead media
• Establish KPI’s and ensure that account teams deliver exceptional results for clients working to increase impressions YOY
• Hold regular client review meetings to review the PR strategy and ensure it complements business and marketing objectives
• Ensure rigorous quality control is maintained in all work produced by the account team, and that 1M2S standards are adhered to
• Nurture & develop strong media relationships with key journalists, industry spokespeople, and sector influencers
• Continue to develop US media relations as an area of growth for the agency
• Assist in the recruitment of staff as well as resource allocation across accounts
• Oversee hours tracking for the PR team to ensure accurate execution and profitability across accounts
• Produce high-quality, metric-focused reports with in-depth insights and meaningful key observations

Mandatory Skills
• Established media contacts are a must: Food & Bev, Health & Wellness, Beauty, Fashion & Tech
• 7 – 10 years working in public relations or a similar agency/brand role
• Dynamic, self-starter who can work with efficiency and accuracy
• Solutions-oriented and results-driven
• Meticulous with acute attention to detail
• Demonstrates leadership and mentoring abilities
• Polished writing and presentation skills, both written and verbal
• Bilingual English/French is an asset

Our Offer:
• Strong leadership, with values based on collaboration, self-transcendence, creativity, integrity, honesty & respect
• Health benefit plan available to full-time permanent employees after 3 months
$500 wellness reimbursement program (i.e. gym, ergonomic chair, etc) available to full-time permanent employees after 3 months
• A diverse & inclusive work environment, made up of close to 50% BIPOC.
• Summer Friday hours
• Flex Hours, WFH/In-Office Hybrid
• Paid closure at Christmas time (subject to change)

We look forward to hearing from you! While we appreciate all interest, only those candidates selected for interviews will be contacted. Please ensure your CV is attached to your application.

1Milk2Sugars is an equal opportunity employer. As such, we encourage & accept applications from candidates of any race, colour, sex, religion, sexual orientation, nationality, disability, or any other characteristics protected by applicable law. Kindness, collaboration, diversity, equity & inclusion are the primordial values of our Agency.