1Milk2Sugars hosted memorable spring launch events for media and influencers in Montreal and Toronto. With NEW Centrum Multigummies Multi+Beauty Vitamin at the forefront, a glorious buffet feast & fresh juice bar invited guests to experience the quantity of food one would need to consume every single day in order to retain the same nutritional benefits found in a single Centrum supplement. Exquisite ambiance and many Instagrammable vignettes provided guests with ample opportunity for social sharing. Carefully selected Brand & Beauty Ambassadors Marina Bastarache and Liv Judd helped kick off the campaign by hosting the events and detailing how they incorporate the supplement as part of their daily beauty routine.
WHO
Centrum Multigummies Multi+Beauty Vitamin
WHAT
Ambassador Casting
Media & Influencer Relations
Press Launch Strategy
Event Planning
Influencer Marketing
HOW
Beauty blooms from within - this was our theme and springboard for creative execution. Guests received a branded invitation printed on wildflower seeded paper. The invitation was an eco-friendly option to encourage less waste and give guests the opportunity to plant their invite and watch it bloom later.
WOW
The Centrum Multi+Beauty Brunch surpassed our target impressions by over 1.2M as we welcomed 54 guests including top-tier dailies, radio hosts, online editors, influencers and content creators.
3.1
Average # of Posts Per Guest
3.7M
Social Media Impressions From The Event
$0.05