With 2020 being such a turbulent year, 1Milk2Sugars was intent on creating a virtual experience that evoked revitalization, restoration and balance. Those efforts culminated on Nov. 12, 2020 with a livestream event to remember!
Set in a bright Toronto studio, the day featured an invigorating yoga session led by powerhouse influencer couple, and owners of All Day Fit Training, Cassie Day and Jahmeek Taylor. Next, author and registered nutritionist, Lydia Knorr, moderated a thought-provoking chat on the importance of gastrointestinal and immune health.
No detail was overlooked in creating an experience that was interactive, immersive and on-brand.
WHO
Centrum Multi+Probiotics
WHAT
Influencer Partnership Casting
Ambassador Casting
Media & Influencer Relations
Press Launch Strategy
Event Planning
HOW
The morning of the launch event, branded workout kits were delivered to each participant as a complement to their virtual experience. Each kit contained a branded yoga mat, water bottle and resistance bands to use during the guided yoga class. A healthy post-workout lunch consisting of GI and immune-supporting foods was likewise included along with a complimentary bottle of the Multi+Probiotics.
When it came to the event space, 1Milk2Sugars envisioned an immersive decor that transcended the screen. With Multi+Probiotics at the forefront, the team commissioned a backdrop of rustic shelves staged top to bottom with gut-healthy fruits and vegetables like bananas, leafy greens, lemons, pineapple and ginger. The supplements were strategically interspersed among the food items along with attractive greenery, wooden decor and glass cylinders to create a bright and energizing display.
Adding to the ambience was a color-coordinated wall arrangement of green, white and orange florals to complement the green and white hues of the Multi+Probiotics branding. The wall installation beautifully framed Carrie and Jahmeek as they led participants through an invigorating 45-minute workout.
Following the exercise demonstration, 1Milk2Sugars kicked-off the second part of the program — a fireside chat with Cassie, Jahmeek and registered dietitian, author and Centrum brand expert, Lydia Knorr. The discussion centered on the importance of GI and immune health and the benefits of Multi+Probiotics in supporting a healthy and balanced lifestyle.
WOW
A total of 35 top-tier editors and influencers attended the event. The event itself generated social media buzz to the tune of more than 70 stories, including from editors at Best Health, Chatelaine, VITA Daily, Flare, Huffington Post, Refinery 29 and the Globe and Mail.
60+: Social Media Stories Generated
200K+:Event Impressions
15M+: Total Media Coverage Impressions
320,000
Total Social Media Impressions
12M
Total Media Impressions
4%
Social Media Engagement
(2.9% is the industry average)