1M2S hosted an exclusive brand activation and event at the luxe Hotel X in Toronto to showcase and reintroduce the Laline brand to the Canadian market. A sensorial experience was created for guests by creating innovative ‘scent room’ vignettes highlighting their top collections: Dead Sea, Frozen Pear, Cherry Blossom, Violet Amber, Holiday, Shea & Kukui and Mr. Laline.
WHO
Laline Bath & Body Collection
WHAT
1M2S hosted an exclusive brand activation and event at the luxe Hotel X in Toronto to showcase and reintroduce the Laline brand to the Canadian market . A sensorial experience was created for guests by creating innovative ‘scent room’ vignettes highlighting their top collections: Dead Sea, Frozen Pear, Cherry Blossom, Violet Amber, Holiday, Shea & Kukui and Mr. Laline.
HOW
Hosting the event in a multilevel Penthouse Suite; this full sensory activation was designed for guests to tour the Laline World of Scents.
Guests were able to experience each Laline collection in a unique and disruptive way - with Violet Amber inspired drinks from Bar Chef, the Frozen Pear balcony with ice sculptures and pear granita, a Dead Sea inspired spa bathroom, Palm Reading in the sensual Shea & Kukui room, a Cherry Blossom dessert conveyor display, and the holiday gifting lounge.
WOW
Results, attendance, impressions, brand impact?
Over 50 guests attended, 197 IG Stories and 12 Static Images shared, totalling over 4 Million impressions. Guest feedback was overwhelmingly positive, demonstrated via coverage received at the event and through media pickup that followed by Elle Canada, Flare Magazine and The Marilyn Denis Show!
● Generated media buzz and awareness for the brand in a unique innovative way
● Cultivated meaningful relationships with Canadian media and the Laline brand
