To celebrate and kick off the official launch of Tessa Virtue as the first-ever NIVEA Canada Brand Ambassador, we hosted an exclusive & fully-immersive brand event at Malaparte at the TIFF Bell Lightbox. Over 100 top media and influencers in the beauty, skincare, fitness and lifestyle space were invited. In order to secure in-depth coverage with key publications, we offered one-on-one interviews with Tessa. During the interviews, Tessa revealed her excitement about the role as well as her must-have NIVEA skincare essentials.
WHO
NIVEA
WHAT
Ambassador Casting
Media & Influencer Relations
Press Launch Strategy
Event Design & Planning
Brand Messaging
HOW
Our “Break The Ice” theme highlighted Tessa’s recent Gold Medal Olympic Ice Dancing Wins while simultaneously highlighting a shift in brand direction for NIVEA. The event included a first-look at the TVC featuring Tessa, an intimate Q&A and a brand presentation showcasing the new skincare innovations for 2018. With product playstations, a feel-good message exchange donut wall, a branded ice sculpture, along with DJ and lounge, guests enjoyed many social-sharing opportunities.
WOW
105
Total Event Attendees
(media & influencers)
9,209,578
Social Media Impressions from the Event
14,138,000