1Milk2Sugars conceptualized a high-fashion, art-inspired event with three distinctive capsule installations to highlight the 3 pillars of the Reitmans Fall collection. Event venues – in Toronto (99 Sudbury – The Glass Factory) and Montreal (Galerie Antoine Ertaskiran) – were selected for their spacious, contemporary vibe to highlight the clean, minimalistic campaign visuals.
To amplify the personalized aspect of the Really You campaign, the event featured a denim lab where guests had the opportunity to customize their jeans with positive and uplifting phrases. The goal was to help women feel empowered in what they wear by creating a confidence-boosting, customized piece of clothing, suitable for women of all shapes and sizes.
WHO
Reitmans
WHAT
Media & Influencer Relations
Press Launch Strategy
Event Design & Planning
Brand Messaging
HOW
The objective of the event was to provide media & influencers with an exclusive preview of the Fall collection in advance of the campaign launch. Inclusivity and personalization were central to the Really You campaign which was brought to life through the universal fashion statement of denim! The Reitmans Fall collection was built around their line of jeans promising impeccable fit, new classic straight leg styles, and a size range guaranteed to flatter everyone!
WOW
Editors, influencers, stylists, fashion, beauty and lifestyle experts united - sharing their excitement about the new Reitmans Fall campaign. Trend reviews on Instagram stories and posts highlighted the versatility, colour and shape of the collection, and most importantly, the inclusivity. The eye-catching and artistic display of Reitmans key pieces was used to draw attention to the darker yet fun colors of the autumn-winter season. Post-event coverage included segments on the Marilyn Denis Show and Global Morning News Montreal.
121
Total Event Attendees
13M