WHO
Yves Rocher’s Canadian and US branches were looking to attract and engage a wider audience and wanted to develop disruptive social media content that would allow them to stand out while staying true to their brand heritage. We helped the brand refine their social media strategy and visual identity. Through original content creations, we focused on their brand pillars of botanical beauty and female empowerment, while also creating images that show off the textures and ingredients of the products taking into account a clean, millennial-friendly aesthetic.
WHAT
Social Media Strategy
Brand Identity
Photography
Creative Direction
Content Creation
HOW
By executing a social media audit we were able to develop a strategic content plan that hit the mark! We helped Yves Rocher’s Canadian and US markets refine their online brand presence. With a focus on their brand pillars of botanical beauty and female empowerment, we created original photo assets that showcase the unique textures and ingredients. The end result - a fresh, modern and millennial-friendly aesthetic.
WOW
