If your 2022 resolution is to up your marketing game, you’ve come to the right blog!

This year is shaping up to be capital “T” transformative in terms of how brands connect with their audiences and vice-versa. Ready to learn what that means for today’s businesses, customers and your marketing clients?

Below we unveil our outlook for the 4 marketing trends to watch in 2022:
  1. Live Video: Live video shot to dominance amid the pandemic as a way for brands to connect with their followers in real time. Now, statistics show that users watch and engage with live videos 3x longer than pre-recorded ones. It’s no secret, then, why we believe live video will once again reign supreme as a go-to marketing strategy in 2022.
  2. User Generated Content (UGC): When it comes to building credibility with your target audience, there’s simply no substitute for having a third-party post about your brand. Today’s consumers have overwhelming faith in user generated content, with 85% saying UGC is more trustworthy than brand-created content and nearly 70% saying it’s “more appealing and authentic than classic product images.” Sounds pretty convincing to us.
  3. Long Form Content: Yup, you read that right. In our world of short attention spans, a subtle shift back to long-form content is happening right before our eyes (and on our screens). Just last spring, TikTok rolled out a 3-minute video option while Instagram unveiled its longer Reels feature around the same time. Turns out everything old is new again.
  4. Influencer-Led Commerce: Influencers in 2022 will be able to earn cold hard cash for the purchases they inspire on Instagram. This year, the platform will unveil its native affiliate tool which will not only put more money into the pockets of creators but will incentivize them to work harder on behalf of the brands they represent. A win-win for all parties involved.

2022 is shaping up to be an exciting year in marketing with creator-led content and organic videos driving the trend. But, if there’s one thing we know in this business, it’s that nothing new stays new for long!

Be sure to keep it here for the latest insider buzz to keep your marketing game sharp all year. Go take that coffee break, we’ve got you!

XO,

The Sugars