It’s no secret that SEO is a crucial part of any successful brand strategy.
From maximizing visibility to driving sales, SEO can spell the difference between a brand that breaks through the noise and one that gets lost in it.
Still, as much as SEO has become an industry buzzword, there are still a lot of misconceptions about how to optimize it. For starters, there’s much more to SEO than simply puffing up your copy with a bunch of keywords!
At 1Milk2Sugars, we believe there’s one integration that’s crucial to generating strong SEO results and that is…drumroll please…PR!
PR & SEO: A Perfect Pair
In its most basic form, PR is all about managing the message so it only makes sense that it plays a role in SEO.
See below as we highlight 3 important reasons to prioritize PR in your SEO plan:
Drive Inbound Links: Google is a bit of a snob when it comes to which sites it ranks highly and which ones it doesn’t. It views inbound links (a.k.a. links to your website from another website) as a measure of quality. Even a few outside mentions generated by PR can boost your SEO performance.
The Credibility Factor: Links aside, Google and other search engines put a premium on trust when it comes to SERPs (search engine results pages). Having your brand mentioned on multiple third-party platforms will go a long way to building your brand’s credibility and securing its place on the SEO podium!
Reinforce Keywords: If there’s one thing people associate with SEO it’s keywords. Well, PR can help with that too! Google may associate the keywords closest to your brand with those same keywords found on other sites where your brand is linked. Talk about a win-win!
As a communications agency, it probably comes as no surprise that we value PR as central to any smart SEO strategy – we hope this blog helps you understand why.
Thanks for reading and bye for now!
XO,
The Sugars