Global skincare leader, Beiersdorf Canada, has renewed its PR mandate with 1Milk2Sugars for another five years, building on the trusted seven-year partnership between our two companies and signaling a strong vote of confidence in our team.
Since first winning the mandate in 2015, 1M2S has represented multiple banners under the Beiersdorf name, including NIVEA, Eucerin, Elastoplast and Coppertone. In detailing its decision to re-up the #SugarFactor, Beiersdorf cited our thorough understanding of the skincare category, our bilingual expertise, our award-winning tactics and our proven track record for ROI.
“The Sugars have proven time and again to be vital partners in our success, always bringing their creative A-game and delivering exceptional results for our brands,” said Julia Geissen, Marketing Director at Beiersdorf for NIVEA and Coppertone. “We couldn’t be prouder about extending this long and fruitful partnership and creating more memorable campaigns together.”
Today’s announcement would not have been possible without the skillful leadership 1M2S’ Director of Strategy and Integration, Siobhan Barrett (#SugarShoutout!), who’s helmed the account for the last four years. In re-upping with 1M2S, Beiersdorf is demonstrating a long-term vote of confidence in The Sugars to keep delivering bold ideas, breakthrough campaigns and measurable results.
“We’re overjoyed by Beiersdorf’s decisions to retain us as their PR agency of record and to continue building on our successful partnership,” said 1Milk2Sugars Vice President, General Manager and Partner, Ruth Goudie. “Throughout the last seven years, we’ve developed a strong relationship with Beiersdorf rooted in mutual collaboration, creativity and respect. We’re humbled by Beiersdorf’s confidence in our team and look forward to five more years of working and growing together.”
There’s always something exciting happening behind the scenes at 1Milk2Sugars. Check back soon to see what good news we’re brewing up next!