We’re doing a hair flip and celebrating our newest client win, Chatters!
Canada’s largest salon-based retailer, Chatters Hair Salon, has named 1M2S its Agency of Record for PR and influencer relations.
In explaining why they hired us, the brand credited our strong understanding of the beauty & haircare categories and our proven aptitude for out-of-the-box thinking and results-driven campaigns.
“It was clear from the get-go that The Sugars understood our brand, our values and what sets us apart in the Canadian professional hair and beauty landscape. The team blew us away with their creative ideas for capturing new audiences and spotlighting our unique product and service offerings,” said Chatters CEO Greg Moreau in the press release announcing the news.
Chatters has come a long way from its single-salon roots, now boasting 500+ stylists, 115 locations and an incomparable assortment of top hair care brands like Joico, Olaplex, Moroccanoil and Dry Bar. The company experienced a milestone year in 2022, overseeing a Canada-wide expansion and the opening of its Brampton flagship location complete with a product testing bar, a genderless service menu and private salon stations.
1M2S Creative Director & Partner, Emma Cusson, summed up our excitement and why Chatters makes such a natural addition to the 1M2S family, saying ”we feel a deep synergy with Chatters as two businesses that value sustainability, inclusivity, innovation, and client service in all our endeavours. We’re proud to carry the Chatters banner and look forward to a very fruitful partnership.”
It’s safe to say 2023 is off to a great start. Keep it here for more exciting announcements, updates & all-around good news from our world to yours!
XO,
The Sugars